Pay Per Click (PPC)
Pay Per Click (PPC) is an online advertising model where advertisers pay each time a user clicks on one of their ads. It’s a way of buying visits to your site rather than earning them organically. PPC ads appear on search engines like Google or Bing and on social media platforms such as Facebook, Instagram, and LinkedIn. The key advantage of PPC is that it can generate immediate traffic and leads, with the potential for a high return on investment (ROI) if managed correctly.
What We Provide
At Eon Digi Tech, we offer customized PPC management services designed to maximize your ad spend and deliver measurable results. Our team of PPC experts helps you create and optimize campaigns to reach your target audience, increase conversions, and boost sales. We handle everything from keyword research and ad creation to bid management and performance tracking, ensuring your ads are placed in front of the right people at the right time.
The Challenges
- High Competition: Bidding for popular keywords can be expensive, especially in competitive industries.
- Click Fraud: Some PPC ads may be subject to fraudulent clicks, leading to wasted ad spend.
- Constant Optimization: PPC campaigns need continuous monitoring and optimization to ensure they perform well.
- Budget Management: Allocating the right budget to different campaigns and adjusting bids for optimal performance can be tricky.
How much does a PPC campaign cost?
The cost depends on factors like keyword competition, industry, and the scope of the campaign. At Eon Digi Tech, we work within your budget to deliver the best possible ROI.
How do you measure PPC success?
We track key metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS) to measure success and continuously optimize the campaign.
What platforms do you use for PPC?
We manage campaigns across Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, among others, depending on where your target audience is most active.
How long does it take to see results from PPC?
PPC can generate immediate traffic once the ads go live, but it typically takes a few weeks of optimization to see consistent, meaningful results.
Do I need a large budget for PPC?
No, PPC can be scaled to fit almost any budget. We recommend starting with a budget that aligns with your business goals and adjusting as you see results.
